Thought Leadership

Insights from our founders on the growth of retail and how technology is democratizing the retail experience for retailers, consumers and advertisers.

Personalization at Scale: How Modern Retailers Can Compete with Digital Giants

Shoppers expect relevancy. According to McKinsey, 71% of consumers expect personalized interactions, and 76% become frustrated when those expectations aren’t met.

3 Best Practices for Digital Audience Marketing in Grocery Retail

With the right practices in place, grocers can not only compete but thrive — delivering personalized experiences, deeper shopper engagement, and measurable ROI.

Why iROAS Is the Metric That Matters Standard for Grocery CMOs

For today’s grocery CMOs, the mandate is clear: marketing investments must translate into measurable business results. Boards demand hard proof of ROI.