How Retailers Can Leverage Mobile Apps During the Holidays
Sean Turner
There’s no denying that mobile app usage has skyrocketed, making it an essential channel for connecting with customers. In fact, Statista reports that a whopping 268 million people browse and shop digitally in the United States alone.
The days of shopping exclusively at brick-and-mortar stores are in the past. Today’s shoppers want convenience, which means retailers need to meet them where they are at in their shopping journey, whether in-store or online. In fact, now more than ever, consumers rely on retail mobile apps for their shopping needs, making it necessary to integrate mobile into future growth strategies.
With the holidays quickly approaching, retailers must work to streamline and strengthen the customer journey—whether it’s happening on a desktop, smartphone, or inside a store. Here, we’ll explore three ways to leverage mobile apps as a powerful retail solution—and rise above holiday competition.
1. Embrace an Omnichannel Retail Strategy
The secret to higher sales conversions is simple: create a smooth omnichannel shopping experience. True to its name, an omnichannel retail strategy ensures that retailers can access shoppers across all possible channels and build connections through multiple touchpoints, both digitally and in-person. In turn, this gives them the opportunity to boost loyalty, value, and sales—contributing significantly to business growth.
2. Leverage First-Party Data and Insights
With third-party data becoming obsolete, first-party data is quickly paving the way for retail tech innovation. Whereas third-party data collects fragments of information that are sometimes inaccurate, first party-data gathers data directly from the source: the customer themselves.
Integrating first-party data into a retail mobile application provides retailers with valuable, in-depth knowledge about their shoppers wants and needs. This allows retailers to strategize and create a memorable shopping experience by pushing relevant promotions, deals, and products.
3. Implement Rich Mobile App Features
Retailers can make shopping seamless and immersive by implementing mobile app features that users want and need. Features like digitized shopping lists, detailed product catalogs, self-scan checkout options, and loyalty program rewards are just a few examples that would take a retail mobile application to the next level—and win over long-term customer trust.
Rise Above Holiday Competition with a Retail Mobile Platform
With high smartphone usage and customers desire for a seamless omnichannel experience, it’s time for retailers to fully embrace a mobile-first approach.
Swiftly’s powerful retail mobile platform is designed to help you succeed in a competitive landscape. With features like first-party data, closed-loop reporting, and personalization, we strive to provide the retail tools that help foster impactful digital connections and solidify customer loyalty.
Get in touch with us to learn more about our offerings—and how our mobile solutions can help you navigate the future of retail media.
