New In-App Video Ads: A Game Changer for Retail Media

At Swiftly, we’re always looking for innovative ways to help brands and retailers connect with shoppers—and we’re excited to announce the launch of in-app video ads on our retail media platform!

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Why Video Ads?

Video ads are quickly becoming the go-to format for engaging shoppers, and it’s easy to see why. Brands using in-app video ads are seeing 2-3x higher click-through rates compared to traditional display ads, along with impressive video watch rates.

For shoppers, these ads offer an interactive, informative experience. Whether they’re discovering new products or learning more about their favorite brands, video content makes shopping more dynamic and enjoyable. And for retailers, in-app video ads showcase the full breadth of grocery products, highlight rich product details, and ultimately lead to a lift in average order value (AOV).

Flexible, Targeted, and Impactful

With Swiftly’s platform, brands have the flexibility to place video ads where they’ll have the most impact—on the retailer’s home page, category pages, coupon sections, and more. Plus, you can connect these ads to customized landing pages with recipes, product descriptions, and direct links to local retailers.

By combining shopper intent signals with compelling video content, brands can ensure their ads reach the right audience at the right time. This means more relevant ads, higher engagement, and better results.

The Power of Video in Retail Media

It’s no secret that video is taking over the digital ad space. Video ad spend is projected to double by 2028, and already 35.7% of total digital ad spend in 2024 is allocated to video. Even more compelling? 48% of U.S. retail decision-makers report that video ads deliver the biggest return on ad spend (ROAS).

With digital shopping behavior evolving rapidly, video ads have proven to be one of the most effective ways for CPG advertisers to capture attention, tell a story, and build lasting relationships with consumers.

Ready to Elevate Your Ad Strategy?

Swiftly’s in-app video ads are designed to help brands like yours stand out and drive measurable results. Whether you're looking to boost engagement, increase sales, or enhance brand loyalty, our team is here to help you make the most of this powerful new tool.

Book a demo today to see how Swiftly’s in-app video ads can transform your retail media strategy and take your brand to the next level.

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