Optimize Your Audience Reach

Connect with your shoppers like never before.

Audience Optimizer™ enables you to put content and offers in front of your customers eyes wherever they are in the digital world.

Transform the weekly print circular into a custom, tailored, digital shopping experience

Amplify promotions to reach shoppers most likely to make a purchase

Drive loyalty signups and app downloads with precision-targeted campaigns

Automatically pair brand products with retailer promotions for maximum impact

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Transform Promotions with AI-Powered Personalization

The days of relying on print circulars is over.

Audience Optimizer™ empowers retailers and brands to amplify promotions across digital channels, inspiring action -  whether it’s a click through to a digital circular, an app download or a loyalty program signup.

Right Message, Right Customer, Right time.

With hyper-personalization powered by transaction history, first-party CRM data and third-party audience insights, you’ll deliver the right message to the right customer at the right time—every time.

Optimize Your Marketing Spend

And with user-level closed-loop reporting, you’ll finally have the tools to measure and optimize your marketing spend.

How It Works

Personalize Content

Deliver content shoppers actually want

  • Audience Optimizer™ automatically creates detailed customer profiles 
with holistic data
  • Leverages shopper purchase history and behavioral data
  • Protects consumer data with 
built-in safeguards

Measure Success

Optimize what works and 
make it repeatable

  • Closed-loop reporting to track every campaign
  • Visual storytelling with intuitive 
graphs and charts
  • Transparent auditing ensures accountability

Cross-Channel Marketing

Reach shoppers wherever 
they are, on any medium

  • Mobile apps and desktop web
  • Connected TV and social media
  • Digital in-store display and 
email campaigns

Ready to Learn More?

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