Objective

A retailer wanted to increase views of their weekly digital circular, drive sales of their store-branded local fresh produce, and understand how Audience Optimizer™ could help them reach different segments of their audience (loyal to the brand vs. not loyal to the brand).

Solution

Swiftly ran targeted Audience Optimizer campaigns around the retailer's special promotions for the local fresh produce brand for 2 weeks in July 2024.​

Takeaways

Audience Optimizer™ is an effective technology to reach targeted shopper audiences and show them highly relevant retailer-branded promotions. ​

By featuring seasonal promotions, Audience Optimizer™ is especially effective at capitalizing on seasonal traffic to drive transactions and increase basket sizes amongst different shopper audiences.​

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