Objective

A retailer aimed to identify and retain top shoppers by offering relevant promotions to encourage store visits.

Solution

Swiftly proposed an Audience Optimizer™ campaign to segment shoppers into cohorts based on total spend. The campaign displayed the most relevant products and offers to each shopper to encourage in-store purchases.

By leveraging closed-loop measurement and reporting on shopper transactions, Swiftly could then conduct a Migration Analysis to understand spending patterns by cohort.

Takeaways

Targeting Top Shoppers withAudience Optimizer encourages higher spend per shopper, which drives incremental sales per store and improves return on ad spend.

"Top Spenders” who were exposed to Audience Optimizer content retain their top status at a 2.0% higher rate vs.those who were not exposed and demonstrate 2.1% increase in spend.