Impact
20.1%
Incremental Sales Lift (Onsite)
$3.84
Incremental ROAS (Onsite)
$17.37
Direct Attributed ROAS (Offsite)
Objective
CPGDairy Brand wanted to drive sales, share, and household penetration.
Solution
This campaign ran 4 weeks with Onsite Media (Retailer App and Website) Offsite Media (Display Banners) across multiple retailer banners within the Swiftly Network to drive in-store sales.
Takeaways
- Offsite + onsite media is an effective full funnel marketing strategy to drive in-store sales.
- Offsite campaign portion was critical in driving sales across the retailer banners; CTR for offsite ads was 20% higher than the Swiftly Network benchmark.
- The campaign acquired new brand customers to drive sales, and these new brand buyers purchased at a rate 85.1% higher when exposed to campaign media.
