Objective

Atop breakfast brand wanted to test new cereal SKUs and acquire new customers asthe campaign objective.

Solution

A6-week campaign using Onsite Media (Retailer App and Website) and Offsite Media(Display Banners) activations.

Takeaways

• Offsite + onsite media is an effective full funnel marketing strategy to drive in-store sales, generating 13.8% sales lift and $15.51 ROAS.
• The campaign acquired new brand customers to drive sales, and these new brand buyers comprised 41% of the buyers during the campaign window.