Impact
19%
Of all new loyalty program signups were from shoppers exposed to Audience Optimizer™ content
25.4%
Of all new loyalty program signups exposed to Audience Optimizer™ content were shoppers at competitor stores
Objective
A retail partner wanted to drive shopper registrations for its loyalty program.
Solution
Swiftly leveraged the Audience Optimizer™ for Digital Circular solution to strategically expand the reach of the retailer’s circular and promote deals available for loyalty shoppers. The campaign ran for 3 months from November through January.
This technology personalizes content for digital audiences, highlighting weekly circular items and offers that are most relevant to loyalty program members.
Takeaways
By driving 19% of new loyalty program signups during the campaign, Audience Optimizer™ is a proven, effective touchpoint in the attribution funnel for new user registration.
23% of all campaign impressions were from shoppers who frequent competitor stores.
Loyalty registrations for these shoppers exceeded the expected number based on impressions percentage by 10.4%.
