THE OBJECTIVE

A CPG advertiser wanted to run onsite in-app ads to support their new campaign at one of our retailers.

The Shopper Marketing team came to Swiftly seeking to leverage insights they’d found that their brand shoppers tend to skew Hispanic.

The Swiftly team ideated on the best way to activate on these shopper insights using advertising creative, audience segmentation and targeting capabilities.

The Solution

Swiftly leveraged first-party data to segment app users based on the default language setting on their mobile devices.

By doing so, Swiftly was able to serve English- or Spanish-versioned creatives based on the language setting of each shopper's device for the one-week long campaign.

The campaign featured premium ad placements on the app homepage, including both the Carousel and a Brand Experience, which allowed the advertiser to showcase a digital coupon under a custom title.

Takeaways

By segmenting and targeting English vs. Spanish language speakers, Swiftly enabled the CPG advertiser to personalize messaging for a multicultural audience, resulting in CTRs that outperformed benchmarks.

• Shoppers are likely to engage more with ads when brands personalize messaging.
• Swiftly can leverage first-party data to enable brands to tailor the right messaging to the
• right user - in their preferred language!

‍