Objective

A CPG Advertiser wanted to run multiple media campaign pulses throughout 2022 to drive sales, share, and household penetration. 

Solution

Swiftly recommended an assortment of Retail Media Solutions to capitalize on key seasonal beats and holidays during the year. The advertiser tested campaigns that offered only a coupon and both a coupon and media placements.

Takeaways

Digital coupons positively impact sales, and adding media to amplify a digital coupon significantly increases sales lift. This advertiser experienced 3.5x in sales lift with both a coupon and media vs. coupon only. 

A winning combination of both digital coupons and media will allow advertisers to amplify their messaging and enhance user engagement. 

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