CPG Brand

Increase Awareness During Holiday Season

This case study analyzes the impact of an energy drink campaign in boosting consumer awareness, trial, and sales through targeted marketing and promotional strategies.

Impact

4%

Sales Lift

$44

RoAS

85.4K

Impressions

Objective

Drive awareness and sales of a new, limited edition energy drink product at a retail partner during the winter holiday season.

Solution

Run a one-month campaign using onsite media across a family of retailer stores.

Takeaways

Swiftly was able to generate a $44 return on ad spend by efficiently utilizing Run of Site and Search Results Banner placements.