Objective

A retail partner wanted to understand how targeted weekly promotions impacted shopper spend during a highly competitive holiday season.

Solution

Swiftly utilized Audience Optimizer™ for Digital Circular to strategically expand the reach and message of the retailer’s circular. The campaign ran for 3 months from November through January.

Takeaway

• Using closed-loop reporting, Swiftly can measure and quantify Audience Optimizer™’s incremental impact on shoppers who are exposed to campaigns.
• Exposed Shoppers, who see Audience Optimizer™ ads, demonstrate higher average total store spend vs. Unexposed Shoppers.  
• By showing the most relevant content to shoppers, retailers can improve their return on investment.

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