The Challenge

The modern grocery shopper is well-versed in technology, with evolving digital needs that retailers must meet. To address these concerns, Homeland tapped Swiftly to build retail technology solutions that provide a seamless omnichannel shopping experience, leading to greater customer engagement, more in-store trips, and increased basket size.

The Strategy

HAC elected to take a two-pronged approach with Swiftly:

• Launching an updated mobile app and website for Homeland and new ones for their remaining HAC banners to create personalized experiences for shoppers, from the pre-trip planning steps through checkout in the physical store.
• Launching an omnichannel Audience Optimizer campaign to drive app acquisition upon launch.

The Results

On its apps, HAC saw large increases in user engagement, including a 22X increase in monthly active users and a 5X increase in app user revenue, all within the first 6 months of the campaign.
When looking at shoppers who had recently downloaded apps, it became clear that this audience had also had visited HAC stores 9% more often than other loyalty shoppers, and spent 11% more per basket than other loyalty shoppers, further illustrating the value that HAC’s efforts had brought them in this initiative.

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