Objective

A retailer partner wanted to understand how Swiftly’s Audience Optimizer™ solution impacted store sales, baskets, and trips.

Solution

Swiftly proposed an “Always On” multi-layered campaign to segment stores via a Test and Control analysis. ​

​The team created Participating vs. Non-Participating store segments to analyze the impact on baskets, trips, and sales. ​

​Participating Stores: 70% of all stores that either consistently ran or partially ran “Always On” AO campaigns during 6-month measurement window.​

Non-Participating Stores: The remaining stores that were not exposed to any AO campaign impressions.

Takeaways

Implementing an “always-on” Audience Optimizer™ strategy is an effective way to increase incremental store sales, trips, and basket size.​

With closed-loop reporting, Swiftly’s Audience Optimizer™ has the capability to measure the entire shopper journey and quantify the impact on store traffic and basket sizes, demonstrating its importance in driving trips instead of simply clicks. ​