Objective

Drive in-store sales using Swiftly’s Audience Optimizer™ product.

Solution

The campaign successfully drove store-level sales lift across each level measured. All off-site advertisements target shoppers and link to the Hen House existing digital flyer web page when a shopper clicks on the ad.

Takeaways

Incremental Sales

• 3.9% incremental Lift in Meat,Seafood & Produce Categories

• 15.1% Incremental Lift on Promoted UPC

Bigger Baskets

• 23% Higher Spend Per Basket onPromoted Items

More Loyalty Sign-Ups

• 13% of New Loyalty Signups Registered After Seeing a DCA Ad

Benefits to CPGs

• Offers Valuable Retailer ConsumerInsights

• Direct Access to In-Store Shoppers (Where 80-90% of Buying Decisions Take Place)

• Targets Consumers with First-Party Data

• Accurately Measure ROAS with Closed Loop Reporting