How Swiftly’s Retail Tools Expand Basket Size and Loyalty

Increasing average basket size and fostering long-term loyalty is at the forefront of every retailer’s mind—especially considering that acquiring new customers can be 25x more expensive than keeping existing ones. And shoppers are on the move now more than ever. In fact, more than 75% have changed their buying habits and 39% have switched brands or retailers since 2020. In other words, it’s an ideal time to reevaluate your engagement strategy. 

Collaborating with CPG partners through custom retail media platforms is a trending way to increase revenue from brands and shoppers, while increasing customer basket size, loyalty, and lifetime value. 

Retailers who partner with Swiftly get access to the innovative, turn-key,solutions they need to grow and thrive in today’s hyper competitive market and truly own the digital relationship with their in-store shoppers. They also receive a tremendous amount of ongoing support that helps them sustain growth long after the platform launches—a benefit you won’t find elsewhere. 

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How Swiftly Expands Basket Size and Loyalty

Swiftly offers omnichannel retail tools to help grocers connect digital with in-store inventory. Retailers can choose from features like click-and-collect, digital barcode scanning and self-service checkout, digital shopping lists and coupons, and more. These next-level technology solutions level the playing field, increasing loyalty across channels and driving sustainable long-term revenues.

Shoppers who engage with a retailer online, in-app, and in-store spend the most and remain most loyal:

• In-store shoppers increased incremental spending 20% after interacting on mobile/online.
• Omnichannel shoppers visited the store 6% more often, increasing basket size 9%.
• 71% of omnichannel shoppers remain loyal one year later, compared to 63% of in-store-only shoppers.
• 22% of second-tier customers and 30% of third-tier customers migrated to first-tier segmentation.
• By comparison, only 13% of in-store-only customers increased their engagement level year-over-year.

Building a retail media platform capable of leveraging omnichannel retail media tools to deliver personalized content across ALL channels promises the greatest returns. For instance, Swiftly’s digital loyalty program results in 45% higher basket sizes and 50% more trips to the store.

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The Role of Retail/CPG Partnerships in Expanding Basket Size and Loyalty  

Loyalty programs and retail/CPG partnerships fan the flames of consumer loyalty and basket size:

• A top-performing loyalty program can boost revenue from customers 15 to 25% annually.
• Active loyalty program members spend 10% more than inactive members.
• Active point redeeming members spend 25% more than inactive members. 

Enlisting CPG partners to offer promotions through a retail media platform can be a great way to boost the value of retail reward and loyalty programs, even in a highly competitive market. Alliances with CPG partners can introduce shoppers to new brands and products while sending valuable data back to brand partners who are looking to expand their own reach. As a result, shoppers are happy to provide personal information and make repeat purchases, knowing their favorite retailers will deliver consistently fresh, relevant deals. 

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Building a Retail Media Platform with Swiftly Offers Unique Advantages

Retailers have a range of options for getting started in retail media, but all partners are not created equal. Building a custom retail media platform with Swiftly provides access to unique benefits with proven results. 

Swiftly:

• Builds custom retail media platforms for a flat rate. With Swiftly, there are no ongoing monthly charges. For a one-time fee, the team creates a custom retail media network that works seamlessly with a retail website and mobile loyalty app. With this infrastructure in place, retail and CPG partners are positioned to deliver a feature-rich omnichannel advertising experience. 

• Connects all consumer data points into one intuitive dashboard. Aggregating engagement and purchase information from every source offers a robust, valuable first-party dataset to CPG brand partners. More personalized campaigns can be created with deeper analysis into customer engagement across channels along the purchase journey.
  

• Enriches advertising capabilities. Retailers who already have a mobile app can integrate Swiftly’s infrastructure right into the existing architecture to link data lakes and add custom features. Tech savvy retailers use Swiftly to enable video, animated lookbooks, coupon-sharing, shopping lists, click-and-collect, drop-ship subscription services, in-store scanning, and more. 

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No App? No Problem

Retailers without a mobile component yet will receive a fully-featured app enabling shoppers to research and plan their shopping experiences—something proven to increase in-store trips, basket size, and loyalty across all channels. 

• Delivers advertising revenue. As an extension of the retailer’s in-house marketing team, Swiftly brings existing brand partners (Kelloggs, J&J, Kimberly Clark, General Mills, Conagra, P&G, Verizon, to name a few) to the platform, as they already trust us to deliver results. This provides retailers with an  immediate return on investment–something other omnichannel networks and online retail media outlets don’t do. From there, we look at our retail partner’s top 50-selling brands to identify areas of opportunity using the new Swiftly-powered retail media platform. 

• Lends ongoing backdoor support. We provide our partners with a Marketing Operations Team who populates fresh website and app content each week, be it a digitized circular, coupons, reward program updates, partner promotions, or push notifications. With no ongoing monthly fees, it’s an amazingly affordable way to grow loyalty.

• Fosters substantial results. Retailers using our platform have seen 1 billion coupons clipped, 40% increased basket size, 40% more trips to the store, and a 10% increase in store sales.   

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Contact Swiftly today to learn how a one-time investment can build a powerful retail media network that delivers long-term loyalty and revenue.