With the right technology, grocers of all sizes can unify their audiences, attract supplier funding, and deliver measurable value to both brands and shoppers. This shift isn’t theoretical — it’s already happening. And Swiftly is helping make it real.

The weekly circular drives promotions and trips, but static PDFs can’t keep up—so we built SmartCircular™.

As consumer habits evolve and mailboxes grow quieter, grocers who rely heavily on print are finding it harder to reach their customers and even harder to measure results.

Consumers now expect retailers to meet them wherever they are — online, in-app, and in-store — with personalized, seamless experiences at every touchpoint.

With the right practices in place, grocers can not only compete but thrive — delivering personalized experiences, deeper shopper engagement, and measurable ROI.

The challenge is no longer whether to invest in retail media, but how to prove it’s driving real, measurable growth.

Shoppers expect relevancy. According to McKinsey, 71% of consumers expect personalized interactions, and 76% become frustrated when those expectations aren’t met.

For today’s grocery CMOs, the mandate is clear: marketing investments must translate into measurable business results. Boards demand hard proof of ROI.

Campaign Studio slashes ad campaign setup and ad creative setup time from 4 hours to less than 15 minutes, while giving retailers more control and reducing operational overhead