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Iridio by RRD and AI retail technology platform Swiftly announced a collaboration that lets retailers run a single advertising circular across print and a personalized digital experience, with measurable results on both.

Iridio by RRD and AI retail tech platform Swiftly are teaming up to launch a single solution that takes retail circulars from physical direct mail to Swiftly's AI-powered SmartCircular platform.

RRD's marketing solutions arm and Swiftly are teaming up on a single solution to bring print and digital circulars together for retailers.

For retailers, there is considerable hype about the application of AI in the grocery store. Swiftly CTO and co-founder, Sean Turner, explains to Digital Journal at what’s actually working.

Today, some of the most compelling gains in digital engagement, revenue growth, and measurable media performance are happening at regional retailers.

Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.

Partnership introduces modern website, SmartCircular and Audience Optimizer solutions to support targeted offers and revenue growth across the MDI network of Independent Grocers

The partnership will provide MDI retailers with digital weekly circulars and other tools

Swiftly has partnered with Merchants Distributors (MDI), a Hickory, N.C.-based wholesale grocery distributor, to expand digital capabilities across MDI’s network of more than 600 independent retailers in the Southeast.

Swiftly, a provider of retail technology and tools, is partnering with Merchants Distributors (MDI), a wholesale grocery distributor that serves more than 600 independent grocers across the southeast, to enhance digital capabilities for its network of retailers.

Independent grocers can leverage SmartCircular and Audience Optimizer solutions

Partnership introduces modern website, SmartCircular™ and Audience Optimizer™ solutions to support targeted offers and revenue growth across the MDI network of Independent Grocers.