Audience Optimizer
Drive In-Store Sales by Amplifying Your Digital Circular During a Competitive Holiday Season
Swiftly boosted in-store sales with Audience Optimizer™, driving 3M+ impressions, $33K/store in revenue, and 5.5X ROI for a retailer during the 2023 holiday season through digital circular ads.
Impact
3M+
Impressions
$33K
Incremental Dollars Per Store
5.5X
Incremental Return
Objective
A retailer wanted to drive in-store sales by highlighting their holiday weekly offers and promotions with a quantifiable way to measure their return on ad spend.
Media Investment & Duration
$6,000 Per Store (7 Stores)
12 Weeks (Nov 2023 – Feb 2024)
Solution
Swiftly ran targeted Audience Optimizer™ ads for the retailer from November 2023 through February 2024 to drive shoppers into stores during a busy holiday season and provide the retailer with closed-loop measurement.
