Swiftly Expands Leadership Team with CFO and COO Hires

SEATTLE, February 18, 2025 – Swiftly, a leading provider of innovative retail technology tools and solutions, today announced the appointment of Keith Kirk as Chief Financial Officer and Anthony Viglietti as Chief Operating Officer. Kirk and Viglietti, who came on board earlier this year, further strengthen Swiftly’s ability to accelerate growth and innovation while advancing its mission to level the retail playing field for regional and independent retailers.

“Both Keith and Anthony represent the brightest minds when it comes to supercharging growth at some of the world’s leading marketplace and publisher organizations. Their knowledge and experience scaling organizations and defining new growth opportunities will enable Swiftly and its customers to achieve new levels of success,” said Henry Kim, CEO, Swiftly. “I am honored to welcome Keith and Anthony to the Swiftly team.”

Mr. Kirk joins Swiftly from Instacart, where he was Vice President of Finance. In this role, Kirk built the company's strategic finance organization, driving financially disciplined decision-making across the business and accurately forecasting financial results to optimize growth and profitability. Prior, Kirk was Senior Vice President, Finance and Chief Accounting Officer at Postmates, where he led the finance organization. Kirk brings additional executive experience from OpenTable and Sitecore, and over a decade of accounting and financial advisory experience from PwC.

“Swiftly is on the leading edge of a transformation of the grocery industry, where regional and independent players can benefit from shopper engagement technology on-par with what the big retailers and tech players are using. This presents a massive opportunity for Swiftly as a business to establish pole position and create new opportunities for growth,” said Kirk. “The company’s mission to enable retailers to thrive in a digital world is part of what drew me to Swiftly—it’s a mission that not only drives innovation but also fuels sustainable growth for retailers of all sizes. I’m excited to bring my experience in guiding organizations through critical moments to a company that is truly redefining the future of retail.”

Mr. Viglietti brings more than two decades of financial and operational experience to Swiftly. Most recently, Viglietti was an executive at innovative media property, TheSkimm, holding the role of President, and prior, a joint COO and CFO position. In these roles, Viglietti was responsible for revenue growth and strategy, financial reporting and turnaround management. Prior, Viglietti held various c-suite positions for Univision Communications, Inc., overseeing finance, strategy and analytics for more than $3 billion in revenue. Viglietti also held roles at Viacom, AppSense and The Walt Disney Company.

“The time I have spent helping media organizations diversify and grow has provided me with a wealth of knowledge and experience that will be invaluable to both Swiftly and our clients, who are looking for opportunities to do the same,” said Viglietti. “I am proud to bring that experience to an already-talented team, to enable regional and independent grocers to continue to grow and thrive by increasing measurable consumer engagement that yields real business results. I’m also excited to join a company where true partnership isn’t just a business philosophy—it’s embedded in the culture and the way we empower our customers to succeed.”

The latest appointments complement Swiftly’s impressive executive leadership team, which includes Chief Customer Officer, Angee Walls; Head of Product, Talia Nour-Omid; Chief Technology Officer, Sean Turner; Chief Commercial and Marketing Officer, Alasdair James; Chief People Officer, Claire Ko and Co-Heads of Engineering, Larry Coryell and Peter Hsu.  

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About Swiftly

Swiftly is a leading provider of technology and retail media and technology solutions for retailers worldwide. Founded in 2018, Swiftly empowers brick-and-mortar retailers to build stronger relationships with their shoppers and the brands they carry. With our digital suite, we provide retailers with the technology that engages and delights their shoppers, while enabling brands to reach those shoppers with the personalized content that drives purchases. Trusted by hundreds of iconic brands, Swiftly is leveling the retail playing field and giving retailers the tools they need to compete in today's crowded marketplace. For more information, please visit www.swiftly.com.

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